Pure Clinical - promotional and trade show brochure

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We work with Pure Clinical — and with MDR Regulator, which forms a group alongside it — on an ongoing basis, but a brochure presenting both the scope of the business and what the company can do, all in a nutshell, is an absolutely central piece.

Available in print and electronically, the brochure is one of the main sales tools in face-to-face meetings with partners and at industry trade shows.

Pure Clinical is a Polish MedTech company supporting manufacturers of medical devices across the full scope of clinical investigation.

year: 2024

customer: Pure Clinical

www:

Pure Clinical - promotional and trade show brochure

01 Infographics and iconography

On a project this complex they are fundamental. Fundamental because they make the material easier to take in and some of the data quicker to understand.

02 Format and page count

Given how active the client is and the nature of their industry, the brochure is very often used in print rather than digitally — at trade shows, for instance. We ultimately went for A4, running to eight pages.

03 Wide application

With this much data in it, the Pure Clinical brochure has become a knowledge hub about the company. The figures, some of the paragraphs and certainly the graphics and infographics all get used across plenty of other communication.

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The Pure Clinical brochure is something we keep developing, and the version shown here is one of several — in my view the best of them so far. We analysed and discussed every icon and infographic with the client, who has a strong grasp of what they need. That helps, and it makes the whole collaboration more efficient.