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Crazy Butcher - visual identity for delicatessen products
PoligrafiaCrazy Butcher has been a key client of ours since 2015, and together we keep developing both their B2C and B2B communication. One of the more recent challenges was creating the visual identity for their own-label delicatessen products, a range that keeps growing.
Getting to the final stage took several months, because we tested a number of concepts and solutions with the client along the way. The result holds on to consistency and elegance while staying clear and legible, with a note of approachability on top.
Crazy Butcher is a premium butcher’s delicatessen with bricks-and-mortar locations in Warsaw (three of them), Konstancin-Jeziorna and Gdańsk. That last one also has a bistro, which already enjoys a considerable reputation in the Tri-City. We are developing their e-commerce site with them too.
We made sure the visual identity stayed consistent with the brand's existing communication while adapting it to different channels and formats. The design also had to be flexible enough for a range that keeps expanding. New products can be introduced smoothly, keeping the same character in store and online alike.
Designing the packaging, we went for clear labelling and a clean layout so customers can find what they need easily. Simplifying the messaging let us bring out what is distinctive about the products and smooth out the buying process.
Every element of the identity was designed to underline the craft character and the quality of what Crazy Butcher offers. Considered details and a carefully chosen palette reinforce how the brand is perceived, building recognition and customer trust.
Kamil Rogalski, project coordinator
Working on the visual identity for Crazy Butcher’s delicatessen products was an exciting challenge. The key was staying consistent with the brand’s existing communication while building a flexible system that could handle a fast-growing range.
We focused on combining elegance with legibility, so that the packaging is both attractive and functional. New products can now be introduced smoothly, and customers find the information they need easily. The end result is an identity that underlines the delicatessen character of the range and reinforces the brand’s prestige.
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