ComeOn - outdoor campaign

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World and European championships are harvest season in the betting industry. Preparations for pre-tournament campaigns usually run for several months, and working with ComeOn around Euro 2024 was no exception.

This time the client got the green light from head office to take the campaign beyond its own channels and go on the offensive in public space across Warsaw and several other large cities. The push covered billboards, buses and digital screens, including those at metro stations.

The campaign premise and the detailed guidelines were clearly set out in a brief from the company’s international head office. That presented a certain challenge, but we delivered against it, and the campaign was received very well.

year: 2024

customer: ComeOn

ComeOn - outdoor campaign

01 An international brand

Working with a global brand meant accounting for the standards and the aesthetic adopted across different countries. Our designs had to sit within the character of that international branding while still standing out against local campaigns.

02 Detailed guidelines

The brief carried precise requirements on style and visual message. Close cooperation with the client let us meet those requirements while keeping the work fresh and creative.

03 Getting noticed before the tournament

The key objective was building a strong presence in public space before Euro 2024 even started. The campaign drew attention and stoked the anticipation effectively, laying the ground for an intense tournament period.

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Working on the ComeOn campaign was like a high-stakes match — precise assumptions, time pressure and the need to actually reach people. We managed to find the balance between head office requirements and the local context. What gives the most satisfaction is that the work not only met expectations but genuinely stood out in the urban landscape.