MG Design - visual identity and brand concept

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Building a personal brand, and building it from scratch, can be extraordinarily difficult. In this case… it was not.

Thanks to a close personal relationship we identified the client’s needs and expectations very quickly, proposing a visual identity and a communication style that fitted the personality and the unspoken vision behind the brand perfectly.

MG Design is the personal brand of interior designer Martyna Gajewska.

year: 2023

customer: MG Design

MG Design - visual identity and brand concept

01 Simplicity and restraint

From the outset the client wanted a simple but distinctive visual identity. One marked by elegance, refinement and restraint. The same went for the communication.

02 Muted and elegant

The key role in the identity concept is played by the colour — every shade of grey — and by the typefaces. Used well, they let us avoid the pretentiousness you run into fairly often in the interior design world.

03 Many elements

While creating the primary version of the logo, we also managed to develop several additional marks, coherent with it yet distinct. The logo has extended and shortened forms, a monogram, a "stamp" and a very capacious, flexible line: "Interiors for people".

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Martyna knew exactly what she wanted, and that translated into efficient work. Because everything moved so smoothly, I was able to create several interesting supporting and secondary marks. It is a relatively simple identity, yet a very capacious and flexible one. I like this project.

Piotr Kowalski, designer of the visual identity

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