Bartnik Mazurski - rebranding and communication concept

The main challenge in developing the new identity concept was preserving the brand's character and recognisability while giving its image a fresh, higher-quality edge. The client's openness allowed for a bold yet graceful marriage of the two.

In everyday communication and in campaigns, our key task is making our client's prospective customers aware of how an industrial product differs from a craft one, and why the craft one is worth choosing. So the narrative leans on education and authenticity, with a great deal of content showing how the honey is gathered and made, behind the scenes.

Alongside neatly formatted visual communication, multimedia carries the narrative on social media and in other advertising. The photographs and films keep a high aesthetic standard and stay consistent, but they also build a picture of how the product comes about at every stage.