Menu
Wawrzyn - rebranding and anniversary support
LogoOur work with the Regional Public Library began a little earlier, with video production. The first projects went well enough that the institution came back to us for support with the anniversary gala accompanying the literary awards known as Wawrzyn.
Alongside further video material, this time the job also involved a “small” refresh of the brand.
Wawrzyn is the Warmia and Masuria Literary Award, presented for the twentieth time in 2024.
year: 2024
customer: Wojewódzka Biblioteka Publiczna w Olsztynie
The new Wawrzyn logo had to be fresh, light and simple, yet still represent the prestige and the contemporary standing of a literary award. We avoided an excess of elements, keeping it clear while adding a sense of movement.
The design had to be flexible enough to work across different promotional materials, from print to digital, while staying legible and visually coherent in every context.
A stylised reference to the Wawrzyn statuette preserved continuity with the previous identity while giving the logo a contemporary character.
Dagmara Kordulewska, designer
I wanted to create a more dynamic, more modern visual identity — one that carries the prestige of this award better. The previous design was too static and not flexible enough, so the new version is simpler and more elegant, while still echoing the form of the Wawrzyn statuette. That keeps it visually coherent and in step with current design thinking.
Discover our powers
See our offer
Step 01
